Ugg Australia Boots

Sunday 24 January, 2010

The UGGS Trademark Dispute(1)

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The ugg boots themselves are made of tanned outer sheepskin and an interior made of wool. They have been worn around the world particularly in rural locations and then by aviators in WWI and WWII. The term Ugg for this specific type of sheepskin boot has been used in Australia since the 1950's and now many consumers believe that the boots are specifically related to Australia.

In 1971, someone first registered the term UGH-BOOT as a trademark in Australia. The trademark lapsed due to non use. In 1999 the American outdoor company Deckers registered the term UGG Australia in 1999. By the early 2000's the boot became widely popular being worn by celebrities and become sought after all over the world. As a result Deckers became more protective of their brand and began issuing legal threats against over companies in Australia who were using terms similar to UGG such as UGH.

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