Ugg Australia Boots

Wednesday 10 February, 2010

UGG Australia story(1)

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The UGG Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United ugg boots,ugg sale ,real ugg States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG Australia brand began to take shape.

Deckers Outdoor Corporation acquired UGG Australia in 1995. By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG Australia was positioned as a high-end luxury brand, made evident by classic tall a premium distribution strategy and high-end fashion marketing and communications.

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